8 tips for getting the most out of your Webflow site
So you've got a nice new Webflow website for your business. The work doesn't end there though. Here are 8 quick tips for getting the most out of your Webflow site.
Assign your editors
Firstly, you'll want to make sure that someone, or multiple people, at your company will take responsibility for updating and managing the site via the Webflow editor.
In your Webflow dashboard, you can add new collaborators who can edit the site via the Editor tab.
It's important that the collaborators know their responsibilities and know how to use the editor. You can always refer them to our guide on how to use the Webflow editor.
Add new content to your site regularly
If your business is a specialist in a particular field or industry, chances are people will be keen to read about topics you're an expert on.
It's important to not let your website lie dormant after it is initially setup.
Create a schedule for posting new blog posts, case studies or other content relevant to your website. This will keep visitors returning to your site regularly and increase the chance that they will become customers.
Don't just post content without a purpose though - the internet has plenty of that already! Make sure there is a clear reason and audience for anything you post.
Add optimised images and assets
Many websites start off loading fast and get slower over time. This happens for a number of reasons, but the main reason is that the site managers add unoptimised images and assets that bloat the site and slow down loading speeds.
To avoid this, make sure that you have a good process for adding new assets to the site, such as always ensuring that images are first resized and compressed (with free tools like TinyPNG or compressor.io) before being added to the site.
Plan for the future
Often you'll have an idea of new pages or features that you want to add to your website as your business grows.
It is important that any major upgrades to your site are planned well in advance, to make sure that any new pages fit into the overall structure of the site cohesively and don't end up confusing your potential customers when they visit your site.
Planning ahead is key. It clarifies your requirements for your Webflow developer and makes the upgrade process smoother.
So how can you plan?
- Create basic wireframes with a pen and paper, or if you're feeling adventurous, use a free design tool like Figma.
- Write down all of the copy that you want on the new pages
- Collect high quality assets and images for the new pages.
Once you've done this, book some time to speak with us about how we can go about making the upgrades.
Stick to your style guide
One common mistake we see new website owners make is not adhering to their website style guide when they add new content.
We include a style guide with each website we create, which includes handy guidelines on the colour palette used, the text sizing, and common components that are used across the site.
Straying from these guidelines can lead to your site looking messy and becoming confusing for your visitors.
Keep a copy of your style guide handy whenever you are drafting new content, and make sure that you stick to it.
Share your website content
A website is useless without visitors!
After your site is built and published live, make a big effort to share it with your customers, family, friends, industry and everyone else who needs to know about it.
Add the website URL to your business cards, Facebook page, LinkedIn profile and anywhere else that is appropriate.
Whenever you add new content to your site, share it with anyone who might be interested.
Get professional photos taken
As your website grows, you'll need new photos to display across the site. You can never have too many high quality professional photos at your disposal!
We highly recommend booking a session with a professional photographer to take some high quality photos that you can use on your website and elsewhere.
These are a small investment, with photographers generally costing between $100-200 per hour on on-demand photography websites like snappr.com
Similarly, testimonials and endorsements from your customers are also invaluable content for your website.
We often display these prominently on websites that we build, as they are an important way of signalling to your visitors that you are a reputable business.
Whenever you complete a job or project with a customer, ask them politely for a quick testimonial and store their answer somewhere for future use.