Client
Checkbox
Checkbox's existing Wordpress site was becoming a monster for their team to handle, and site speed was suffering across key pages of the site.
Conversion of website visitor to their SaaS platform were being affected.
Michelle and the team contacted Merino Studio for help converting their site to Webflow.
We took a methodical approach to developing Checkbox's site in Webflow.
Key considerations were:
- Being 100% faithful to the team's Figma mockups of the site.
- Migrating their huge existing content library across from Wordpress into the Webflow CMS.
- Implementing their new complex mega-navigation.
- Ensuring that existing site rankings and traffic were maintained by redirecting old and unused pages to the new site.
- Building a modular website structure to ensure the Checkbox team can grow the site themselves in future as their business grows.
feature #1
Showcasing Checkbox’s industry-leading product UI
feature #2
Sales pages to drive user signups
feature #3
Built custom according Checkbox’s brand and style guides
feature #4
Powerful mega menu for easy navigation
feature #5
Interactive sections to help explain the product
feature #6
Strong use of social proof to establish trust
feature #7
Simple visual editor for the Checkbox team to make quick updates
Learn more about the Webflow editor
feature #8
Behind the scenes: Webflow’s powerful content management system
It was absolutely amazing working with Merino Studio. They helped to scope our project, provided detailed support & advice - including best practices + UX/UI, and worked within our budget to execute a Webflow build based on our Figma files.
Checkbox now has a website that is a sales machine - bringing in new demo signups each week.
The site has expanded to accomodate countless unique landing pages pitched at different verticals and high-ticket clients, supporting the company's ambitious marketing plans.
Before
- Slow, cumbersome Wordpress site
- Not getting many leads through the website
- Hard for the team to make major updates
- Website was not suitable for the company's fast growth
After
- 100s of pages migrated
- Fast, SEO-optimised Webflow site
- Tons of new leads through conversion-focused landing pages
- Simple editor makes content updates easy
- Modular, scalable structure allows for new pages to be added easily
- Ongoing support for the Checkbox team
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