Client

181 Electrical

by the numbers
the brief

181 Electrical is a growing business providing electrical services across Melbourne. The team needed a website that could grow with them as they scaled their operations into new service areas.

Their existing Wordpress site was struggling to keep up - bugs were appearing and key pages were slow to load.

the Process

Liam and the team approached us to build a Webflow site that could help them rank in Google and generate leads.

As part of the project, we did a full migration of their large content library and built them a landing page generator to easily spin up new pages to rank for new suburbs they service.

feature #1

Layout and design optimised for conversions

feature #2

Highlighting 181’s amazing reviews

feature #3

A powerful CMS for spinning up new SEO content pages in seconds

feature #4

Showcasing the friendly 181 team

feature #5

Simple visual editor for the 181 Electrical team to make quick updates

Learn more about the Webflow editor

feature #6

Under the hood: Webflow’s powerful content management system

feature #7

feature #8

Hear from the client

We wanted to speed up our Wordpress site and make it easier to manage. Merino completely overhauled the site with Webflow to improve the speed and make it easy for our customers to book a service

Liam Dove
the Result

The 181 Electrical team has a marketing website that helps them rank in local SEO search terms and drive new leads to the business.

With the help of the powerful Webflow CMS, they have added new landing pages for services and service areas as the business continues to grow.

Before

  • Slow, cumbersome Wordpress site
  • Not getting many leads through the website
  • Hard for the team to make major updates
  • Outdated, bland design
  • Website was not suitable for the company's future growth
Triangle Arrow Curve Up Right Streamline Icon: https://streamlinehq.com
Triangle Arrow Curve Up Right Streamline Icon: https://streamlinehq.com

After

  • Fast, SEO-optimised Webflow site
  • Tons of new leads through conversion-focused lead forms
  • Simple editor makes content updates easy
  • 100% custom design for standing out in a crowded industry
  • Modular, scalable structure allows for new pages to be added easily
  • Ongoing monthly support for the Hapana team
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"It was absolutely amazing working with Merino Studio. They helped to scope our project, provided detailed support & advice - including best practices + UX/UI, and worked within our budget to execute a Webflow build based on our Figma files."
Michelle Luo, Checkbox

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