SEO & AEO
our solution
We solve your most important problems.
1
Your site isn’t ranking for high-intent searches.
2
Content lacks structure for search and AI answers.
3
Competitors outrank you with weaker offerings.
4
AI answer engines don’t reference your brand.
What's included
Here's what you get when you work with us.
Keyword & intent research
We focus on high-intent searches tied to real business outcomes.
Schema & structured data
We implement schema to help engines interpret your content correctly.
On-page SEO
We optimise your website headings, internal links, metadata, content structure, and contextual cues without sacrificing readability or brand voice.
Content optimisation
We refine your existing content so it aligns with real search intent while remaining clear, human, and on-brand. This includes improving structure, clarity, internal linking, and topical depth without keyword stuffing or generic filler.
AI citation readiness
Content is structured so AI systems can confidently reference your business.
Platform migration
We migrate your pages, blog posts, images, and metadata from your old site without breaking URLs or losing SEO value. Where needed, we clean up formatting, improve structure, and remove clutter so your content performs better in its new home.
Keyword & intent research
We focus on high-intent searches tied to real business outcomes.
Schema & structured data
We implement schema to help engines interpret your content correctly.
On-page SEO
We optimise your website headings, internal links, metadata, content structure, and contextual cues without sacrificing readability or brand voice.
Content optimisation
We refine your existing content so it aligns with real search intent while remaining clear, human, and on-brand. This includes improving structure, clarity, internal linking, and topical depth without keyword stuffing or generic filler.
AI citation readiness
Content is structured so AI systems can confidently reference your business.
Platform migration
We migrate your pages, blog posts, images, and metadata from your old site without breaking URLs or losing SEO value. Where needed, we clean up formatting, improve structure, and remove clutter so your content performs better in its new home.
More Services
A full suite of services.
To help you compete online.
Boost your online presence
Website Design & Development
Beat your competitors and grow your business with a better website.
- High quality design
- Easy to update yourself
- SEO and AEO-friendly
- Fast hosting
- And more!
custom apps for your business
App Development
Run your business smarter, faster and more efficient with a custom app.
- Internal business tools
- Customer portals
- Data dashboards
- Desktop, tablet and mobile-friendly
- And more!
A fresh look for your business
Branding
Showcase your business with branding that helps you stand out from
the crowd.
- Logos
- Brand identities
- Social media posts
- Marketing collateral
- And more!
Reach new online audiences
Online Advertising
Connect with new customers via online advertising on business platforms.
- Google ads
- LinkedIn ads
- Landing page design
- Conversion focused
- And more!
Switch platforms to Webflow
Webflow Migration
Level up your outdated website by migrating to Webflow, with our expert help.
- Content migrations
- Pixel-perfect conversion
- 3rd party integrations
- Easy to edit
- And more!
We do your client work
White Label Services
Scale your agency with a reliable white-label partner. We do the work, you get the kudos!
- Full suite of services
- Under your brand
- Fast, reliable delivery
- Ongoing support when you need it
- And more!
Ongoing support for your business
Maintenance & Support
Get ongoing support for your business from Merino Studio, on an ad-hoc or monthly basis.
- Regular updates
- Priority support when you need it
- Packages tailored to your needs
- And more!
Process
From start to finish, it's deep collaboration
We have a tried and true process for deep collaboration. At each step of the project, we work closely with your team to ensure that we maximise the benefits for your business.
Here's what to expect:
Discovery
We start by getting a deep understanding of your business, your audience, and your goals. Through structured workshops and conversations, we clarify what success looks like, identify constraints and opportunities, and align on priorities. This phase ensures we’re solving the right problems before we design or build anything.
Planning
With clear direction in place, we translate insights into a practical plan. This includes planning structure, creative direction, user journeys and more. The outcome is a collaborative roadmap that we use in the implementation phase.
Implementation
We design, build, and refine your project, collaborating closely with your team, sharing progress and iterating quickly to ensure everything aligns with the agreed roadmap.
Review & Launch
Before launch, we test, validate, and fine-tune. We review the work against the original objectives, checking for clarity, consistency, and quality with a fine toothcomb. The end result is robust, polished, and ready to perform.
Ongoing Support
After launch, we're here to support you whenever you need. We can help with ad-hoc updates or help you on an ongoing monthly basis. Learn more about our maintenance service.
Since launching the site, we’ve seen a noticeable improvement in the quality of enquiries, and even better, we’ve significantly increased our conversion rate from lead to booking. Thanks again for your brilliant work—we couldn’t be happier!
Contact us
Stop overthinking.
Let's get started.
Thank you for your submission!
Frequently asked questions
What you need to know.
If you have a specific question that isn't answered here, please contact our team.
Price depends on complexity of the project. Talk to us to get a quick quote.
Search Engine Optimisation (SEO) involves optimising your website in order to improve your rankings in searches on search engines.
Answer Engine Optimisation (AEO), which is a burgeoning practice that goes by several other names, involves optimising your website in order to appear in searches on popular 'answer engines' like ChatGPT, Gemini and Claude.
In most cases you can expect to see results within a few months.
In order to maximise the results from an SEO/AEO project, we require that your website is built by us. Learn more about our website design and development service.
To see a full list of services, go to our services page.
Merino Studio is based in Melbourne, Australia. We work with clients around the world. Ready to start a project?
