Client
Hapana
After helping Hapana convert their old site from Wordpress to Webflow, we were asked to help them design a brand new site based on their amazing rebrand.
A company on the move – we jumped at the chance to work with the Hapana team again.
Over the course of 4 months, we conducted a full strategic audit of Hapana's existing site with their team and came up with a plan of attack.
Working with Hapana's wonderful marketing team, we took the detailed instructions from their brand designer and translated them into a huge new site design.
The new site encompassed a wide spectrum of Hapana's operations - from feature and industry sales pages to conversion-focused resources pages.
As part of the project, we migrated all of their existing pages and their exact SEO metadata, as well as their library of hundreds of blog posts and post taxonomies.
feature #1
Robust and easy-to-update resource library
feature #2
Showcasing Hapana’s amazing customers
feature #3
Deep Google Analytics, Hubspot and Chilli Piper integrations
feature #4
Lead forms for driving new user signups
feature #5
Powerful mega menu for easy navigation
feature #6
Engaging, interactive design for key information
feature #7
Competitor comparison pages for showcasing Hapana’s benefits
feature #8
Simple visual editor for the Hapana team to make quick updates
Learn more about the Webflow editor
Merino Studio made our WordPress-to-Webflow shift super easy and stress free. All our content smoothly transitioned, and they took care of redirecting every page and were awesome on comms. Thank you!
After months of hard work, we launched Hapana's huge new digital home – a site that is unique, conversion-focused and has no filler.
In the months since, we have worked with the Hapana team to expand the site as the company grows into new markets and adds new features to their platform.
Before
- Slow, cumbersome Wordpress site
- Not getting many leads through the website
- Hard for the team to make major updates
- Outdated, bland design
- Website was not suitable for the company's future growth
After
- Fast, SEO-optimised Webflow site
- Tons of new leads through conversion-focused lead forms
- Simple editor makes content updates easy
- 100% custom design for standing out in a crowded industry
- Modular, scalable structure allows for new pages to be added easily
- Ongoing monthly support for the Hapana team
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