Client

Crucial Dimensions

by the numbers
the brief

Crucial Dimensions is the AU/NZ licensee of the Crucial Learning training programs. The team had an existing Wordpress site but felt a refresh was needed to better showcase the ongoing improvements they were making to their service offerings.

the Process

We worked with Amy, Josh and the team to reimagine the Crucial Dimensions website, using Webflow's CMS to provide a flexible platform for showcasing their events, courses and resources as the company grew.

feature #1

Dedicated industry pages for targeted verticals

feature #2

Designed custom for Crucial Dimensions brand guide

feature #3

Simple user journeys to help people find what they need

feature #4

eCommerce integration for web purchases

feature #5

Simple visual editor for the Crucial Dimensions team to make quick updates

Learn more about the Webflow editor

feature #6

Behind the scenes: Webflow’s powerful content management system

feature #7

feature #8

Hear from the client
the Result

The Crucial Dimensions team now has a modern online home that they can use to host their growing portfolio of courses and high quality training resources.

Before

  • Difficult for the Crucial Dimensions team to manage their website
  • Slow, outdated Wordpress hosting setup
  • Landing pages not converting new users
  • Information about courses difficult to find
Triangle Arrow Curve Up Right Streamline Icon: https://streamlinehq.com
Triangle Arrow Curve Up Right Streamline Icon: https://streamlinehq.com

After

  • Simple content editor makes it easy for the team to update the site
  • Fast, secure Webflow hosting
  • High conversion rate on key landing pages
  • Simple user journeys helping visitors sign up to courses
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"It was absolutely amazing working with Merino Studio. They helped to scope our project, provided detailed support & advice - including best practices + UX/UI, and worked within our budget to execute a Webflow build based on our Figma files."
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