Client
Tend Consulting
Tend Consulting partners with community-led, mission-driven organizations to secure funding, strengthen internal systems, and build long-term organizational capacity.
Their work spans strategy, research, and creative support, helping clients navigate complex funding landscapes while staying focused on impact.
With a strong reputation, long-term client relationships, and more than $25 million in funding secured, Tend needed a website that clearly articulated their value, reinforced credibility, and guided visitors toward engagement.
We focused on clarity, tone, and hierarchy—designing a site that feels calm and considered while still making Tend’s impact unmistakable.
Positioning & Messaging
- Refined the core narrative around partnership, sustainability, and mission alignment
- Anchored messaging in real outcomes, not promises
- Led with empathy for resource-stretched organizations
Structure & Flow
- Built a clear top-down story
- Used progressive disclosure to avoid overwhelming users
- Designed for scanning, not selling
Visual Direction
- Earthy, grounded color palette to reinforce trust and community
- Soft organic shapes to contrast rigid “consulting” tropes
- Subtle texture and illustration to create warmth and tactility
Credibility & Proof
- Prominent placement of funding outcomes ($25M+)
- Highlighted long-term client relationships
- Integrated testimonials that emphasize partnership and reliability
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Showcasing the amazing Tend team of experts
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Engaging, animated design to bring the Tend brand to life
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Simple visual editor for the Tend team to make quick updates
Learn more about the Webflow editor
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Behind the scenes: Webflow’s powerful content management system
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Merino Studio helped us build websites for both Emergent and Tend, and the experience was seamless from start to finish. Jaime is thoughtful, responsive, and deeply skilled, taking the time to truly understand our work and translate it into a clean, compelling, aesthetically pleasing, and highly functional online presence.
The finished site presents Tend as a steady, trusted partner—experienced without being intimidating, values-led without being vague.
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